be onto others.do onto yourself.

Establish the highest standard of scrutiny for quality, efficacy, and safety across the brands, products, and advice we offer.

Implement high environmental and socio-economic sustainability standards for yourself and the brands you carry.

Reuse, Repurpose, Restore, Be modest but deeply meaningful in design/build choices. Be transparent about our hiring practices and inclusive in the talent we seek.

K.I.S.S.

Be pragmatic without being soulless. Organize, systematize, automate, clarify and reduce complexity whenever possible.

Weed out the noise by expert curation and offer simple, tempered, and actionable product choices and personalized advice and information,

When all else fails put a human on it.

BE cool. be kind.

Be empathetic and inclusive, reachable and authentic & invest in sustainable community development through cannabis.

Appeal to all humans but be mindful of women and gender and racial minority populations in particular.

Ensure access to anyone interested in CBD wellness education.

Install legible signage, and devise clear navigation/wayfinding online/offline.

fail. learn. succeed.

Curate the most reputable science & content on cannabis for wellness.

Keeping abreast with leading knowledge, always promote the most advanced and healthiest delivery mechanisms/formats.

Reward learning and curiosity in staff, Recruit and retain the best experts money can buy by offering re-training/continuing education to ensure favorable career trajectories for all.